6 Online Casino Marketing Attract New Players 2023

Are you an online casino or sportsbook operator looking for a cost-effective and reliable way to get the best online casino traffic, attract new players and drive more sales? Then this article is what you need!

Online Casino Trend in Malaysia 2023 

The online casino industry is highly competitive, especially in Southeast Asia countries like Singapore, Malaysia Thailand, Philippines and more. There are numerous quality and well-known online casino websites out there, and it is definitely a challenge to stand out in this crowd, getting new players and achieving the highest website traffic. In this article, Ugrado will explore SIX proven online marketing strategies that can help online casino brands like yours to increase the player base and boost traffic to drive more sales. 

Online Casino Marketing Challenges 2023

Promoting online casinos often comes with several challenges, primarily due to the strict regulations and competitive nature of the industry. 

• Regulatory and Legal Requirement

First and foremost, there are vary strict rules & policies that must adhere with the laws and regulations governing the iGaming industry today, and are often subject to change. With these constant and significant changes, an online casino marketer must adapt to these changes in all the marketing strategies.  For example, there are different restrictions about how and where online casino ads can be advertised for different locations. 

• Advertising Restrictions

Due to the sensitive nature of online casinos, most of the social media platforms and advertising platforms have imposed strict restrictions on promoting gambling-related services and content. Also, public perception towards online casino or gambling remains negative as the addictive and social issues associated with it. 

• Intense Competition

The online casino industry demonstrates a high level of competition, with new platforms popping up regularly, and the market has quickly become oversaturated. It is a challenge for an online casino brand to differentiate and stand out from the competitions, in order to attract new players. Hence, an online casino marketer need to constantly brainstorm and run creative marketing strategies to catch audience attention. 

6 Ways to Attract New Online Casino Players in Malaysia 2023

• Affiliates Marketing 

With affiliates’ social media presence and followers, it will be very effective to promote an online casino by sharing reviews, articles, and even bonuses to their followers.  Affiliates act as valuable intermediaries between players and online casinos, increasing the brand exposure and connecting the right target audience to the online casino website.

One of the benefits of affiliate marketing is that online casino brands only pay for each successful conversion. Other payment methods also include revenue share based on the players they bring to the website, and pay per click.  

Tip: Choose the relevant affiliate that can target your target players to create a healthy and organic traffic source to your online casino platform. 

Tip 2: Collaborate with influential individuals or platforms in the online gambling community, for giveaway, live streams, or exclusive tournaments to reach a wider audience and engage with their dedicated followers.

• Third-party review company

Third-party review platforms can significantly boost online casino sales and attract new players by providing unbiased and trustworthy information to potential audiences . With its unbiased sources of information and objective review feedback, potential players are more likely to trust this credible and user-driven information, in turn leading to more sign-ups . Some of the valuable examples include third-party review articles, social proof, comparative analysis, ranking board, recommendation and awards. 

Tip:  Look for third-party platform that offer unbiased and authentic review, to add credibility to the review.

Tip 2: Understand the review creitieria and process to ensure the review covers all the relevant aspect that matter to the players.

Tip 3: Look for third-party platform that offer validation, such as certifications, accreditations, awards and much more.

Read more about Ugrado- iGaming service testing & certification platform.

• Social media

In order to build players’ trust and maintain existing players, it is essential to manage the official social media channel. Although advertising restriction might be a challenge due to the sensitivity of this business nature, maintaining an active profile on platforms like Facebook, Instagram, Twitter, Tiktok can create a sense of community, in turn help increase brand awareness and attract new players. 

Tip:  Regularly organise giveaways that encourage user participation and engagement.

Tip 2: Share positive player feedback and third party platform’s reviews on your social media platforms to build trust and credibility.

Tip 3: Increase user experience with interaction like responding to comments, messages, and questions promptly.

Tip 4: Constantly update visually appealing and high-resolution contents related to casino games, such as new bonuses, game update, new review etc. 

• Search Engine Optimization (SEO):

Implementing a solid SEO strategy can significantly improve your online visibility and attract organic traffic with lesser cost imposed. The most common methods include generating your keywords, optimising website content, managing meta tags, building quality backlinks and more to boost SEO ranking, in turn making your brand easily FOUND by potential players.

Tip: Third-party platform’s reviews and ranking can contribute to the online casino's search engine rankings, leading to more organic traffic.

Tip2: Use tools like Google Keyword Planner or other SEO software to find valuable keywords with high search volume but low keyword difficulty.

Tip3: build high quality backlinks from high authority score websites and referrals to encourage more social, hence improve the search engine rank. 

• Retargeting

Fully utilise the website data like users who visited your online casino website, but no further action taken. Such user data can be used in ad campaigns to retarget and re-engage these potential audiences to visit your online casino website again. 

Tip: Implementing a retargeting pixel can help track and store the audiences data based on their actions.

Tip2: Tailor targeted ad campaigns that are relevant to these retargeting audiences, such as free spins, no- deposit bonuses, or special new player promotions, to attract them to complete thesign-up and even deposit.

•  A Captivating Website:

One of the common errors among the online casino industry is that the online casino tends to ignore the website usability and visuals, but focus only on the marketing strategy. First impressions matter so much, and visually appealing, user-friendly, and secure can decide whether the user should stay or leave without any desired action. 

Tip : Safety is one of the essential factors for a trusted online casino website, ensuring that your website is highly secured and encrypted.

Tip 2: Customer support plays an important role to boost players’ satisfaction, an attentive and helpful CS will leave a good impression and increase player trust.

Tip 3: Offers different types of bonuses for all users tiers(new player, existing player , big spender and VIP) to attract new players but also helps build loyalty and sense of belonging among existing customers.

Conclusion

Due to the sensitivity of online casino nature, an online casino brand has to put more effort in attracting new players and stand out from all the quality online casino outhere. Not to mention there’s also age restriction and ad policies that restrict the marketing campaigns. In this article, Ugrado has listed 6 new marketing strategies to maximise the chances in attracting new players and drive more sign-ups. Remember to continually monitor and analyse your marketing efforts to optimise your strategies and ensure sustained growth in player acquisition. With the right marketing tactics in place, your online casino can successfully expand its player base and thrive in the competitive industry.

In Ugrado, we also provide comprehensive online marketing solutions for online casino platforms, from in-depth review, articles, display ad, ranking board, to SEO so that your brand can be SEEN! Wait no more, contact Ugrado now to learn how to get featured and improve your online casino traffic.