New problematic advertising has been found! The unintentional use of Lee Joon Gi's portrait rights by Lvwin88 has caused controversy over the truth of advertising. Learn about the situation and what it means for the entertainment industry. In this article, According to Ugrado team has found out the Lvwin88 misuse of an individual's portrait rights.

Lvwin88 misuse the South Korean actor’s portrait - Lee Joon Gi

Platform: Lvwin88

Actor: Lee Joon Gi

The online gambling company Lvwin88 has recently misused popular South Korean actor Lee Joon Gi's portrait rights.

According to Ugrado team find out, Lvwin88 has been using Lee Joon Gi's image in their advertising campaigns without his permission, violating his portrait rights. The company's indiscriminate use of his image might have harmed his reputation.

Evidence 1: Lvwin88 official website promotion banner

Lee Joon Gi's portrait can be found at Lvwin88 official website, once you enter the website there is a pop-up window that uses Lee Joon Gi’s portraits as banners. From the visual above we can clearly see that Lee Joon Gi's identity and signature have been used in the banner. The original image was the promotional visual for PENEGREEN, Lee Joon Gi was the cosmetic brand ambassador. The portraits have been “retouched” into the Lvwin banner with Lee Joon Gi’s signature.

Evidence 2: Lvwin88 Facebook Posting

Published Time: 23 April 2023, 15.28

Lee Joon Gi's visual also has been found in Lvwin88’s Facebook Posting promoting Lvwin88's welcome bonus.

The original image was the promotional visual for PENEGREEN, Lee Joon Gi was the cosmetic brand ambassador. The portraits have been “retouched” into the Lvwin social media posting with Lee Joon Gi’s signature. Both banners are using the same source that contains the Penegreen logos, you discover the original source here. 

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Conclusion

In conclusion, Lvwin88's misuse of Lee Joon Gi's portrait rights serves as a warning to companies that engage in the use of celebrity images in their advertising campaigns.

This incident raises important questions about the need for better regulation in the industry. While many companies use celebrity endorsements as a marketing strategy, it is crucial that they obtain the necessary permissions and licenses before doing so.

Suggests that companies should take steps to ensure that their marketing strategies comply with legal and ethical standards. This includes obtaining proper permissions and licenses for the use of celebrity images, as well as respecting the rights of public figures.

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